Digital brochure design

What do you get if you take a printed brochure and give it a nitrous oxide injection? A digital brochure or eBrochure that will be more attractive to your prospects, save you time and money as you don’t have to post anything via traditional mail and also get instant feedback from data driven content embedded within its design. 

What if you could improve your sales ratios by adding an online variant to your traditional printed company brochure? Tweaking the current design, making some simple layout adjustments and taking advantage of current and new media that is accessible to all computers and devices. Or, better still starting with this media in mind with no limit on creativity. If the content is still current, it is a fairly simple transition to a digital brochure.

There is even more potential to engage and inspire your prospects or audience within a re-designed online interactive brochure or eBrochure design.

For example, once the artwork for the printed version is ready, a simple 2D image of a product could then be turned into a 3D model then animated or examined in detail and labelled for a more immersive experience that could make all the difference to that important sale.

Adding links, actions and motion graphics etc. Simply opening up the brochure print file and clicking “save as” to then put that version up on your website as a download is missing out on so much more.

Here are a few reasons why considering enhancing your printed sales brochure into an online brochure is important.

• The format of an A4 page and screens and devices are not the same size ratio so information will be cramped, smaller and the user forced to zoom and scroll, giving an uncomfortable feel to the document for the viewer.
   
• Any headline and important info could potentially fail to be viewed in context if the supporting info or imagery is beyond the viewing area.
   
• If the original document was a format that folded then pages will either be seen side by side or on top of one another, if saved as spreads or single pages – then the visual flow is lost.
   
• There is not always an option to highlight a call to action except maybe for making a web address clickable on save.

These can be anything from short, snappy, visual sales documents, to technical data sheets or even longer sales-qualifying questionnaires, for instance. The breadth of what can be done is almost limitless as the formation of the document is really down to what you need. Customisation is one of the reasons why this digital PDF product exists.

We would love to hear from you to discuss your marketing challenges and help you discover more potential for your business.

If you have ever needed to send important yet repetitive information to your customers or, find yourself always asking the same questions to qualify a prospect for a potential sale, a well branded, easy to use, customised PDF can be ideal. It not only aids the buyer in their thinking and guides their decision making but also allows the seller to ask the relevant questions and gather the correct info, smoothing out the customer relationship process for all.

If you have ever needed to send important, sometimes repetitive information to your customers or, find yourself always asking the same questions to qualify a prospect for a potential sale, an easy to use interactive PDF may be the answer. It not only aids the buyer in their thinking and guides their decision making but also allows the seller to ask any relevant questions and gather more relevant data, matching the business and customer relationship process for all. 

We would love to hear from you to discuss your challenges and help you discover more potential for your business.
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